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Edge Tech Gurus

Service 04

Paid advertising

Ad accounts rarely fail because of bidding. They fail because the tracking was wrong and nobody checked what the reported conversions actually were.

What you get

Campaign setup, creative and ongoing optimisation across Meta, Google, TikTok and LinkedIn — with conversion tracking that survives an audit.

Tools we use

  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • GA4
  • Account & campaign setup

    Structure, audiences and budgets built from scratch or rebuilt, with naming conventions that make later reporting possible.

  • Creative

    Ad copy and creative produced in variants, tested deliberately rather than swapped on a hunch.

  • Conversion tracking

    Server-side tracking, consent handling and deduplication set up correctly, so the numbers in the platform match the numbers in your CRM.

  • Ongoing optimisation

    Weekly review of spend against qualified pipeline, with a written note of what changed and why.

How this usually starts

A tracking audit comes first and is priced separately — there is no point optimising against numbers we do not trust. Management is then a monthly retainer plus ad spend.

Tell us what you are trying to fix.

Three questions, about two minutes. We reply within one working day with a view on whether we are the right fit — and if we are not, who is.