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Edge Tech Gurus

Work

The shape of the problems we take on.

Written as problem and approach rather than as a highlight reel. Named references are available on request.

Note: these are anonymised summaries of engagement types. We do not publish client names, logos or performance figures without written permission and numbers we can evidence.
  • Professional services

    Lead intake automation

    The problem

    Enquiries arrived through three forms and a shared inbox, then were retyped into the CRM by whoever noticed first. Follow-ups were missed on the days it got busy.

    What we built

    One intake endpoint feeding an n8n workflow: deduplicate against the CRM, enrich from the company domain, route by deal size, and post to the channel the team already watches.

    • n8n
    • HubSpot
    • Slack
  • E-commerce

    Storefront rebuild and tracking repair

    The problem

    A slow theme, and a reported cost-per-acquisition that did not match what the finance spreadsheet showed at the end of the month.

    What we built

    Headless storefront on a static front end, then a rebuild of conversion tracking server-side with deduplication so platform numbers reconciled with actual orders.

    • Shopify
    • Astro
    • Meta Ads
    • GA4
  • Training provider

    Support chatbot and document processing

    The problem

    The same twenty questions arrived every intake week, and enrolment forms were being checked by hand against uploaded documents.

    What we built

    An assistant scoped to the published handbook with a clear handover to a person, plus a document pipeline extracting and validating enrolment fields before a human approval step.

    • OpenAI API
    • Airtable
    • Make

Have something that looks like one of these?

Tell us what is happening today and what you want to be different. We will say whether it is a fit.